Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Sad

Margo Chase 1958 - 2017

Margo Chase 1958 - 2017

So sad to hear about the passing of Margo Chase. She was one of my early design heroes in the 1990s. Her work had always been labeled as “Goth” and while it did fit that genre there was a very keen originality to her work that made it special.

Link

Linked Jul. 25, 2017

Quirky

Will it Lazy-river?

Will it Lazy-river?

The ultimate test for logos: can it be applied to a lazy river pool? Louisiana State University’s logo has, in their newly renovated pool area with a 536 ft. lazy river in the shape of “LSU”.

Link

Linked Jul. 24, 2017

News

Target New Brands × 4

Target New Brands × 4

Target is introduced four new in-house brands and the release at the link explains what each is about. Nothing groundbreaking but interesting to see how Target easily manufactures products and brands with distinct (if safe) personalities.

Link

Linked Jul. 21, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


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