Opinions on corporate and brand identity work.

A division of UnderConsideration.








Linked MORE

Nice

NASA Worm Licensing

NASA Worm Licensing

NASA has been issuing permissions to use its iconic (and retired) “worm” logo for fashion and other merchandise. Houston, we have cha-ching.

Link

Linked May. 26, 2017

Nice

Darker Universal

Darker Universal

Universal has unveiled the logo for its “Dark Universe”, a series of films reviving the studio’s classic monster characters. The logo complements Universal’s and features a score by Danny Elfman (that can be seen and heard at the end of this promo piece).

Link

Linked May. 25, 2017

Sad

Penguin Taunt

In what has to be the lamest diss in hockey history, penguins from The National Aviary, located in Pittsburgh, Pennsylvania, stomped their inked feet on top of the Ottawa Senators logo in support of their local team, the Pittsburgh Penguins.

Link

Linked May. 24, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Conmebol

New Logo for Conmebol
 
Spotted May. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011