Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

2017 Brand New Conference: Pre-sale Ends April 30

Speakers Announced First Week of May

Posted Apr. 24, 2017

Linked MORE

Interesting

M22™

M22™

I’ll try to summarize: Two brothers started an apparel line using (verbatim) the sign for M-22, a highway in the state of Michigan. Then, after other companies tried to use the same sign, the brothers got all upset saying they owned the M22 graphic, which they don’t because it’s a sign in the public domain but now some judge says the state can not stop the brothers from trademarking it… And the case is unresolved as of yet, but there is something douchey about stopping others from using a graphic sign that doesn’t belong to them to begin with.

Link

Linked Apr. 26, 2017

Job Board

Opening at Knotch

Opening at Knotch

Position: Designer at Knotch in New York, NY.

Link

Linked Apr. 25, 2017

Interesting

HSBC Global Credit Cards

HSBC Global Credit Cards

An interesting case study by Beijing/Hong Kong/Singapore-based Shift on their design for HSBC’s credit cards distributed around the world. Credit card design is such a thing there could easily be a Credit Card Design Conference.

Link

Linked Apr. 25, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Live Nation

New Logo for Live Nation
 
Spotted Apr. 26, 2017

New Logo for Intertek

New Logo for Intertek
 
Spotted Apr. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011