A B-Side BY Armin

Society for Rational Dress

First launched in 2002, Society for Rational Dress is the fashion label of designer Corinne Grassini. The new logo, garment tags, lookbook, and stationery have been designed by Duffy & Partners (more images at that link).

A B-Side BY Armin

American Home Shield

Established in 1971, American Home Shield offers “home protection plans” providing warranties that “cover the repair or replacement of electrical, plumbing, and heating and cooling systems; hot water heaters; and major home appliances.” New logo was introduced earlier this month. E-mail blast here.

Thanks to Cole Robinson for the tip.

A B-Side BY Armin

Liquid Television

I’m posting this for purely sentimental reasons. I loved this show. First aired in 1991 on MTV, Liquid Television was a showcase for weird animations. Beavis and Butt-head and Æon Flux got their start there. Recently, MTV put up the whole library online.

Thanks to Matt Rower for the tip.

A B-Side BY Armin

Virgin Media

Established in 2006, Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK. Virgin Media is getting its British on. The revised logo was designed by Start JudgeGill, who also designed the original logo. Press release here. Bigger view of the logo below (or after the jump).

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A B-Side BY Armin

Air Seychelles

Established in 1977, Air Seychelles is the official airline of the Republic of Seychelles, an island country off the coast of Africa. Their fleet is 9 airplanes. Cute. New livery below (or after the jump).

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A B-Side BY Armin

Berlin & Beyond

Founded in 1996 by the Goethe-Institut, Berlin & Beyond is an annual film festival in San Francisco, CA devoted to new cinema from Germany, Austria and Switzerland. The latest festival’s identity has been designed by MetaDesign.

A B-Side BY Armin

Hogeschool Inholland

Hogeschool Inholland (Inholland University of Applied Sciences) is a vocational university with eight locations across The Netherlands with more than 37,000 employees. A new logo and identity were designed by Studio Dumbar. A groovy intro video to Inholland below (or after the jump).

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Pacífico Seguros

Pacífico Seguros is one of the leading insurance companies in Peru. New logo designed by FutureBrand. Lovely typography and great “fi” ligature.

Thanks to Franco Zegovia for the tip.

A B-Side BY Armin

Dart

Introduced by Google this month, Dart is a new “programming language the company hopes will help Web application programmers overcome shortcomings of JavaScript.” Story here. Of interest: The logo, designed by Michael Nieling of Ocupop, was first sketched while sitting in the audience during the Brand New Conference this past September.

A B-Side BY Armin

Educating Tomorrow

Educating Tomorrow is a “teacher-based coalition that believes our schools must take the lead in moving toward a greener future by providing our children and future leaders with an environmental education and exemplary environmental programs, such as school-wide recycling.” Their new identity, designed by New York-based Language Dept., is one of the 2011 projects of the fabulous desigNYC, a “group of designers and design advocates with the mission of helping nonprofit and community groups in need of design services connect with professional, pro bono design resources.” A few application images below (or after the jump).

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