A B-Side BY Armin

Citi Habitats

About: Citi Habitats is a real estate agency in New York.

Design by: Ammirati

Ed.’s Notes: Sample applications below (or after the jump).

Relevant links: Ammirati case study. News story.

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A B-Side BY Armin

Orlando Venues

Orlando Venues is a company devoted to the marketing and promotion of all the events for various venues in Orlando, FL, which include the Orlando Magic’s home at Amway Center, as well as the Bob Carr Performing Arts Centre, Florida Citrus Bowl, Tinker Field, Leu Gardens, and the Mennello Museum. Orlando-based Great Big Circle recently redesigned their logo, keeping the “OV” monogram that they’ve been using for over 20 years. I can’t help myself: the new logo is the equivalent of Donald Trump’s hair — where is the combover of the “V” coming from?

A B-Side BY Armin

Rent.com

Launched in 2000, Rent.com is the largest Internet listing site in the U.S. with more than 25,000 listed properties. After the purchase of Rent.com by Primedia from eBay, a revised logo was introduced in April, designed by Casey Fluster.

Opinion BY Armin

One World Trade Center’s Tip

Set to open in 2013, One World Trade Center (also known as 1WTC and previously Freedom Tower) is the flagship building of the thoroughly chronicled, scrutinized, and troubled development of the new World Trade Center complex, that includes four other skyscrapers, the National September 11 Memorial & Museum, 550,000 square feet of retail space, and a Performing Arts Center. One World Trade Center is the design of David M. Childs of Skidmore, Owings & Merrill, rising a symbolic 1,776 — the year of the United States independence — feet and boasting 2.6 million square feet of space to be filled by the likes of Condé Nast, one of the first big name tenants to sign a major lease. One World Trade Center is developed by the Port Authority of New York and New Jersey and developer The Durst Organization. Yesterday, the logo for the building was introduced, designed by London-based Wordsearch, a design firm specializing in branding and communications for real estate and architecture across the world.

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A B-Side BY Armin

Raine & Horne

Established in 1883, Raine & Horne is an Australian property firm. From the press release: “At the core of the new identity is a unique hand-crafted bespoke ampersand symbol representing Raine & Horne’s brand ideal, ‘Positive Partnerships’.” The new logo was designed by Idea Works.

Thanks to Tricia Ho for the tip.

A B-Side BY Armin

Brixmor

Brixmor is the new name for the now independent U.S. division of Centro Properties Group, an Australian company established in 1985. Purchased by Blackstone Group LP, Brixmor “manages a national portfolio of 585 properties aggregating approximately 92.0 million square feet of gross leasable area”, mostly for retail shopping centers. The new logo was designed by Denver, CO-based Monigle Associates. Bigger view of the logo below (or after the jump).

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A B-Side BY Armin

Disney Vacation Club

The Disney Vacation Club is a membership program for people who purchase real estate interest in a Disney Vacation Club Resort and build points based on the size of the real estate interest as well as vacations taken to Disney places. A new logo, featuring DIN of all things (nothing says Disney like German transportation signage), was introduced earlier this month. The Disney Parks blog has the story.

Thanks to Andrew D. Lewandowski for the tip.

BY Christian Palino

A Bridge to Nowhere

My only interaction with Grubb & Ellis, one of the world’s largest commercial real estate services, took the form of receiving notices about ongoing construction work around the office of the software company I was working for briefly. I knew what they did, given the information they were providing and the fact that their collateral materials communicated “Property Solutions Worldwide”. Certainly the circular icon they were using was rather abstract and nondescript compared to the identifiable bridge in their new mark — although I’m not sure this new icon speaks to what they do. Granted, their offering has diversified through mergers and acquisitions to include management, consulting and investment services, but its unclear how they help one get “From Insights to Results.”

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BY Brand New

House Arrest

Guest Editorial by James Bowie

Redfin, a Seattle-based online real estate service, was content with its little house-in-a-circle logo until Move.com threatened to sue to protect its house-in-a-circle mark. So Hornall Anderson Design Works was enlisted to create Redfin’s new identity, which features, in addition to a stronger wordmark, a more elaborate logo. It shows an aspiring homeowner (clearly a graduate of the Dallas Independent School District) reaching to pluck his ideal house out of the crowded market. And the whole thing looks like a tree!

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