A B-Side BY Armin

Accuweather

About: (Est. 1962) “AccuWeather is the World’s Weather Authority. They provide local forecasts for everywhere in the United States and over two million locations worldwide. They also provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters are in State College, PA, home to the greatest number of forecast meteorologists in one location anywhere in the world.”

Ed.’s Notes: Forecast for this new logo: sunny!

Relevant links: Accuweather press release.

Select quote: “The updated identity system prominently features a sun icon along with the ‘AccuWeather’ name appearing in a warm orange tone. Orange was chosen as the new corporate color after extensive international research on color usage and meanings in various cultures. The orange tone is meant to reflect warmth, friendliness, and trust.”

Thanks to James I. Bowie for the tip.

A B-Side BY Armin

Ef-Sharp

About: F# (or Ef-Sharp) “connects brands to consumers through the power of music in purposeful ads on social media platforms such as Spotify and Facebook. F# has worked with leading Fortune 500 brands to deliver some of the highest engagement rates in the industry. Brands and agencies choose F# because we design ads differently. We think banner ads suck. And, that the consumer is entitled to rewarding, content-enriched experiences from brands. Our platform provides brand-supported experiences that reward consumers.”

Design by: SquatDesign.

Ed.’s Notes: Never thought I would see a ligature involving the # symbol, and I like it! Sample applications below (or after the jump) and more images at the link.

Relevant links: SquatDesign project page.

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Opinion BY Armin

Demanding More

Established in 2006, Demand Media is a “leading digital media company that informs and entertains one of the Internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence.” They manage the immensely popular sites eHow and Cracked as well as livestrong.com and indieclick.com, among other smaller sites and services. This month Demand Media introduced a new identity designed by San Francisco, CA-based Manual.

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A B-Side BY Armin

Boston.com

About: “Boston.com is a regional website that offers news and information about the Boston, Massachusetts area. Boston.com was launched in late October 1995 by Boston Globe Electronic Publishing Inc., the Internet subsidiary of the Boston Globe.” (Source: Wikipedia)

Design by: In-house.

Ed.’s Notes: This is not the most groundbreaking story but every time I visited Boston.com’s magnificent The Big Picture feature I cringed at the ridiculousness of that curved logo. Good riddance.

Relevant links: Boston.com Tumblr Post.

Thanks to Hal Tepfer for the tip.

Opinion BY Armin

Twitter Gives you the Bird

Launched in 2006, Twitter is, officially, “a real-time information network that connects you to the latest stories, ideas, opinions and news,” but we all know it as the current pulse of what is going on and keeping up-to-date with things you care about or didn’t know you cared about. Also, it’s a fucking time and attention gobbler — and I mean that as a compliment, I guess. As of most recent and public count, Twitter has 140 million active users that collectively push 340 million Tweets a day. On Tuesday, Twitter announced a new logo — a revision to Larry the Bird (named after NBA legend Larry Bird), the icon that has become synonymous with the service. In a blog post, Twitter’s creative director, Doug Bowman, explains: “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”

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Opinion BY Armin

Full-Court Press

Established in 1994 (originally as Internet Wire), Marketwire provides “global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.” Many of the press releases we quote on Brand New come from Marketwire, as it serves more than 12,000 clients through 20 offices around the world. This week Marketwire introduced a new identity. No design credit given.

Update: Identity was done by Toronto, ON-based Compass360 in collaboration with the creative team at Marketwire.

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A B-side BY Armin

Clear Channel Media and Entertainment

Previously known as Clear Channel Radio, Clear Channel Media and Entertainment as it has been renamed counts “With 238 million monthly listeners in the U.S., [and] has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations.” An alternate version of the logo below (or after the jump). More story here.

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Opinion BY Armin

AP Joins the Twenty-First Century

Founded in 1846, the Associated Press (AP) is a not-for-profit global news network that provides coverage of world events in text, photos, graphics, audio and video that serve thousands of daily newspaper, radio, television, and online customers. AP counts with 3,700 employees (two thirds of them being “newsgatherers”) in more than 300 locations worldwide. Yesterday, AP introduced a new logo and identity system, the first change in 30 years, designed by Brooklyn, NY-based Objective Subject.

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A B-Side BY Armin

Music Choice

Music Choice is a range of music channels provided by cable services like Comcast and Time Warner Cable. In January, they introduced a new logo designed by Siegel+Gale. Bigger view of the logo below (or after the jump).

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Opinion BY Armin

Men’s Journal Gets Manlier

First published in 1992, Men’s Journal, as its name implies is a lifestyle magazine for men with a circulation of more than 700,000 copies to an 84% male audience. Owned by Wenner Media, Men’s Journal is a sister publication to Rolling Stone and Us Weekly. Last week the magazine introduced a new logo designed by renown letterer Jim Parkinson — who previously drew one of the past versions of the logo — in collaboration with Men’s Journal art director Benjamen Purvis.

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