This is a very old entry — images are small, formatting is off.
Reviewed Mar. 23, 2009 by Armin
In 2010, the city of Lexington, Kentucky will host the first ever World Equestrian Games, and it expects an expanded new wave of visitors. The Lexington Convention and Visitors Bureau tapped Pentagram for a new city identity and DJ Stout, working with Michael Bierut, gave Lexington a new, big, mythical blue horse: “Big Lex.” Regardless of what you think of this eccentric identity, one thing is for sure… it will fax like nobody’s business.