Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.



Noted Feb. 6, 2013 by Armin

Industry / Media Tags /

Boston.com Logo, Before and After

About: Boston.com is a regional website that offers news and information about the Boston, Massachusetts area. Boston.com was launched in late October 1995 by Boston Globe Electronic Publishing Inc., the Internet subsidiary of the Boston Globe.” (Source: Wikipedia)

Design by: In-house.

Ed.’s Notes: This is not the most groundbreaking story but every time I visited Boston.com’s magnificent The Big Picture feature I cringed at the ridiculousness of that curved logo. Good riddance.

Relevant links: Boston.com Tumblr Post.

Thanks to Hal Tepfer for the tip.



Share ›

Spotted Around the web

New Logo for Santa Clara

New Logo for Santa Clara
Spotted Jul. 24, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List