Announced Oct. 8, 2014 by Armin No Comments on 2014 Brand New Conference: Photos, Tweets, and Videos
A different kind of Review today: a breakdown of the 16 sessions of the 2014 Brand New Conference that took place this past September 25 – 26 in Chicago, IL, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much formatting). This is a very long post with a photo of each speaker, very brief summaries from me and my partner in crime, collected tweets from the audience, and a preview of their video/session. A few other things worth bullet-pointing:
• Videos for purchase are now available.
• We’ve switched to a new shopping cart that allows you to pick à la carte and apply discounts based on volume. If this system works out nicely we will start porting all past videos into this system.
• A lot more photos from the event have been posted in this Flickr album.
• Additional videos from the conference not included in this post: Day one opening remarks and BNConf identity presentation / Day one closing summaries / Day two opening remarks and Brand New summary / Day two closing summaries
• We are in the final stages of signing a contract with one of two venues located in lower Manhattan for a September 24 – 25, 2015 event. As soon as we are able to secure it we will start pre-sale of tickets.
• If all goes according to plan, next week I will post this year’s identity materials. Just have to photograph it.
That’s it. Enjoy the post. There is a lot of great content from all the speakers.
Photos by Drew Rios.
Lance Wyman, Lance Wyman Ltd.
Armin’s summary
An overview of his work — focusing on urban icons — before, during, and after his 1968 Summer Olympics identity.
Bryony’s summary
From Lance we learned that one or two projects can define the path you will follow–even if you don’t realize it at the time.
Tweets
Lance Wyman: "don't talk about what graphic design is but what it can do for you." #bnconf
— Victor Zuniga (@VictorZuniga_) September 25, 2014Lance Wyman is fantastic. #bnconf pic.twitter.com/44Q8KHlmLy
— Perky Brothers (@PerkyBros) September 25, 2014Not God, but close to it. Lance Wyman talking identity systems #bnconf pic.twitter.com/S60iFnL0LA
— juancanobarrera (@juancanobarrera) September 25, 2014Photo: Lance Wyman showing his incredible work at the Brand New Conference. #bnconf This one speaker made… http://t.co/NlwJQkJBb4
— Joerg Metzner (@joerg_metzner) September 25, 2014rt @ChiDM Learn to speak to non-designers about design. It will help your career. -lance wyman on doing press for dc metro design #BNConf
— DesignApplause (@DesignApplause) September 25, 2014Lance Wyman is both inspiration and evidence of the potential of design maintain relevance and meaning for decades into the future. #bnconf
— Christina Rosalie (@christina_write) September 25, 2014Lance Wyman rides along in a police car to get to know the streets of a city before starting an urban iconography project. #BNConf
— CHIDM (@ChiDM) September 25, 2014@bnconf Lance Wyman is timeless. Awesome pres, I met him back in '98 in Mty Mex and still follow his work. More Lance please! #bnconf
— Maria Ramirez (@marytlicue) September 25, 2014Lance Wyman's icon work from the 60's; seems to have influenced a lot of modern day Apple design #bnconf pic.twitter.com/4aPBSmUQkn
— Lex Evan (@lexevan) September 25, 2014Video Preview
BUY VIDEO
Jennifer Kinon & Bobby C. Martin Jr., OCD | The Original Champions of Design
Armin’s summary
A dueling view on what’s the most important thing — the logo or the system — through a series of high-profile case studies.
Bryony’s summary
From OCD we learned that the logo is the most important thing. Or is it the system? One thing is for sure, if you give it your all and always over-deliver, great things will come your way.
Tweets
Bobby of @ocdagency's theme for today: “The logo is the most important thing.” *ding* #bnconf pic.twitter.com/FkdILK0gpN
— Brand New Conference (@bnconf) September 25, 2014"Bullshit. You tell that to #lancewyman that craft isn't important." @bobbycmartin on move toward "#design strategy". #bnconf
— Meghan Arnold (@MeghanCArnold) September 25, 2014Or, are systems the most important thing? Gotta love some good debate. We think it's a little of both. Great presentation @ocdagency #bnconf
— Leap Boldly (@leapboldly) September 26, 2014Fun “most important thing” presentation from @ocdagency. #bnconf #gong
— Holly Leach (@hollyleach) September 25, 2014The system needs to reflect the world it is a part of. It must tell the story if how we relate. – Jennifer Kinon of ocdagency #bnconf
— Christina Rosalie (@christina_write) September 25, 2014On brand guidelines: “The system can provide inspiration, not rules.” – Jennifer Kinon of @ocdagency #bnconf
— Brand New Conference (@bnconf) September 25, 2014Congrats to you guys from @ocdagency @bobbycmartin & @jenniferkinon for the awesome presentation! Well done!! #bnconf
— Rafael Medeiros (@r_medeiros) September 25, 2014"Logo + System is THE MOST IMPORTANT THING. And always over deliver." Excellent stuff @ocdagency @bnconf #bnconf ðŸ’
— Maggie Tang (@mmctang) September 25, 2014Video Preview
BUY VIDEO
Sebastian Padilla, Anagrama
Armin’s summary
An enthralling origin story about Anagrama’s business model and some examples of their colliding creative concepts.
Bryony’s summary
From Sebastián we learned to look for opportunities even when you think there are none.
Tweets
#bnconf : Sebastian Padilla from Anagrama : "design by collision is a technique we use to the point of abuse."
— Dave Heyne (@DaveHeyne) September 25, 2014@Antisebastian wants to take on the world with design. #bnconf pic.twitter.com/OILNYpyG9E
— Neenah Paper (@NeenahPaper) September 25, 2014"Better design = Better city." – Sebastian Padilla #bnconf
— Brand New Conference (@bnconf) September 25, 2014@anagramastudio makes internationl design look easy, but Sebastian says they often have difficulties with language discrepancies. #bnconf
— Duncan Robertson (@darwerk) September 25, 2014What a refreshing presentation by @Antisebastian about @anagramastudio. Excellent work! #bnconf
— Stacey McClure (@stacey_mcclure) September 25, 2014"The stranger the connections, the more original the design" – Sebastian Padilla, Anagrama. #bnconf @… http://t.co/PFqawsEBiY
— Drew Sisk (@drewsisk) September 25, 2014@christina_write: The work of designers is to upgrade the visual culture if the world. -Sebastian Padilla of @anagramastudio #bnconf
— Christina Rosalie (@christina_write) September 25, 2014@Antisebastian So inspired by your talk. Thanks for sharing! Refreshing. #bnconf
— Ocean & Sea (@OceanAndSeaKC) September 25, 2014Video Preview
BUY VIDEO
Jonathan Lee, Google UXA
Armin’s summary
An in-depth look at the motivations and making of Google’s new and exhaustive Material Design approach.
Bryony’s summary
From Jonathan we heard we shouldn’t press the back button, we should always move forward — even if Google maps can’t tell you where you are going. Play. Experiment. Try.
Tweets
@hifromjonathan It was great to hear the way you speak about Google & Material Design at the #bnconf, glad you spoke!
— nathan (@nathanlunsford) September 28, 2014Ok, now I REALLY want to work @google. Awesome insights about all things google, UX & specs from @hifromjonathan #bnconf #google
— Maggie Tang (@mmctang) September 25, 2014Jonathan showing screen after screen of concepts that shaped Google’s Material Design. Amazing (and inspiring) scale of exploration. #bnconf
— Brand New Conference (@bnconf) September 25, 2014"The next thing doesn't always have to be your full vision" — well said @hifromjonathan – just try something! #bnconf
— firebelly design (@firebellydesign) September 25, 2014The back button is disabled. Only move forward. Good advice from @hifromjonathan at #bnconf
— Don Harder Jr (@dharder) September 25, 2014“The only thing you can ever do is go forward – our sentiment for what we’re doing at Google” Great reception for Jonathan’s talk! #bnconf
— Brand New Conference (@bnconf) September 25, 2014“Be open to an incremental approach to realizing your vision.” Jonathan Lee on iterating quickly at Google UXA. #bnconf
— Brand New Conference (@bnconf) September 25, 2014Awesome job shown by @hifromjonathan yesterday at the #bnconf
— eme. (@mmgum) September 26, 2014Really enjoying #bnconf. Really enjoyed @hifromjonathan's talk, especially seeing those delightful animations. pic.twitter.com/rIrtyFlNAE
— Ashley Cyborski (@AshleyCyborski) September 25, 2014Video Preview
BUY VIDEO
Jim Bull, Moving Brands
Armin’s summary
A behind the scenes look at how Moving Brands was built, grown, and the risks one has to be willing to take.
Bryony’s summary
Jim has realized that “we” is his strongest asset, not his ego, as he takes risks and does whatever it takes to get the job and produce great work.
Tweets
Get comfortable with risk. @movingbrands #bnconf pic.twitter.com/u1c1FtagZy
— Neenah Paper (@NeenahPaper) September 25, 2014No ego; enable people to grow (satisfy career ambition), be equal, delegate leadership, keep hierarchy relatively flat. MovingBrands #bnconf
— Leanne Sobel (@Leanne_Sobel) September 25, 2014@movingbrands makes cool use of code, Processing, and data to craft visuals and power compelling interactive textures. #bnconf
— Brand New Conference (@bnconf) September 25, 2014What do you need to start your own firm? If you have the guts, not much. @movingbrands is proof of success. #bnconf pic.twitter.com/E1BSTCS9an
— Brand New Conference (@bnconf) September 25, 2014"We definitely had a plan for what we wanted, but we never gave it any limits." Sums it up nicely @jamesmbull 🙂 @movingbrands #bnconf
— Paul Martin (@pau1martin) September 25, 2014.@movingbrands documents everything & records with cameras in office to be better storytellers according to @jamesmbull #bnconf
— Meghan Arnold (@MeghanCArnold) September 25, 2014@movingbrands advice: Take risks. Elect a leader. Win the work. No ego. #bnconf pic.twitter.com/gHKZCxiiq5
— Duncan Robertson (@darwerk) September 25, 2014So excited to meet @jamesmbull founder of @movingbrands #bnconf #design #master #movingbrands #jimbull… http://t.co/KhUnxe460g
— THEE BLOG (@TheeBlog) September 25, 2014@movingbrands believes, “We are what we record.” That shows of course in all of the films – brilliant! #bnconf @jamesmbull
— iheartlogos (@iheartlogos) September 25, 2014"If the creative's good, everything else will come right." @jamesmbull @movingbrands #bnconf
— Meghan Arnold (@MeghanCArnold) September 25, 2014Video Preview
BUY VIDEO
Justin Ahrens, Rule29
Armin’s summary
A range of reasons to design for special causes. (This video/session is shared with Dawn Hancock and Bob Faust).
Bryony’s summary
Justin questioned success against value within a creative model and acted upon his findings to follow his need to go beyond awards and recognition.
Tweets
@justinahrens love your Give program. Those are the type of projects I assign to my students. Props for using your skills for good! #bnconf
— Jessa Wilcoxen (@creativspark) September 25, 2014Design is a very special skill that can be used to help charitable causes succeed. – Justin Ahrens #BNConf
— CHIDM (@ChiDM) September 25, 2014@justinahrens is so damn likable and his firm's work rocks. #bnconf
— Neenah Paper (@NeenahPaper) September 25, 2014@justinahrens just illustrated how much of an impact design makes — in 15 minutes, no less! #bnconf
— lidia varesco design (@lsvdesign) September 25, 2014"Making impact beyond ourselves is intoxicating." Justin on work made to benefit programs in Sudan, Uganda and other parts of Africa #bnconf
— Brand New Conference (@bnconf) September 25, 2014Best slide of the day at #bnconf ha! Banana hammocks. cc @justinahrens pic.twitter.com/eysbxE5fwl
— Lex Evan (@lexevan) September 25, 2014@justinahrens #bnconf I recently been trying 2 find ways 2 use talent/hobby 2 help give back & make a change. Ur speech was inspiring!
— hirstly1 (@Hirstly1) September 26, 2014“We’re really interesting, weird creatures, us creatives, aren’t we?” —@justinahrens #bnconf
— Holly Leach (@hollyleach) September 25, 2014Wonderful closing quote from @justinahrens #art #design #bnconf pic.twitter.com/VpZrPQhzRA
— Meghan Arnold (@MeghanCArnold) September 25, 2014Video Preview
BUY VIDEO
Dawn Hancock, Firebelly Design
Armin’s summary
A case study of Divvy, Chicago’s bike-sharing program. (This video/session is shared with Justin Ahrens and Bob Faust).
Bryony’s summary
Dawn experienced and learned that collaborating with, and listening to clients can yield even better results.
Tweets
"This is where I think you CAN listen to the clients." @dawnhancock on making @DivvyBikes blue not yellow. #bnconf
— Meghan Arnold (@MeghanCArnold) September 25, 2014#bnconf : Dawn Hancock of Firebelly: play logo cherettes with your client.
— Dave Heyne (@DaveHeyne) September 25, 2014The New Yorker in me prefers this alternate proposal for Divvy, chicago's bikeshare. Via @dawnhancock #bnconf pic.twitter.com/0Ba3owWbdg
— Lex Evan (@lexevan) September 25, 2014Ah! The story behind @DivvyBikes name. It refers to sharing (and it's a cute word.) thanks @dawnhancock & @firebellydesign. #bnconf
— Meghan Arnold (@MeghanCArnold) September 25, 2014"It's been a fun thing to see the Divvy system take over the city." Great story and insight into the creation of Divvy @dawnhancock #bnconf
— Brand New Conference (@bnconf) September 25, 2014Really loved @dawnhancock‘s story of @DivvyBikes. #bnconf #bikeditka
— Holly Leach (@hollyleach) September 25, 2014@firebellydesign naming exercises for DIVVY passed on the name Bike Ditka. Damn. #bnconf pic.twitter.com/5In0QkZsJS
— Neenah Paper (@NeenahPaper) September 25, 2014I see the divvy bikes every day so I loved hearing the branding story via @dawnhancock @firebelly #bnconf
— lidia varesco design (@lsvdesign) September 25, 2014Video Preview
BUY VIDEO
Bob Faust, Faust
Armin’s summary
A case for considering branding as making memories. (This video/session is shared with Justin Ahrens and Dawn Hancock).
Bryony’s summary
Bob questioned: what are the rules of engagement? How do you get people to respond? Go out there and figure it out, for it is through experience that memories are created.
Tweets
Bob Faust treats us to exquisite creative work for the Denver Art Museum. #bnconf pic.twitter.com/T2qJ2Kz4Oe
— Brand New Conference (@bnconf) September 25, 2014The more important moment is the first impression, @faustltd #bnconf
— Don Harder Jr (@dharder) September 25, 2014"A shared experience is a remembered one." Beautiful work and inspiration by Bob Faust @faustltd #bnconf
— Brand New Conference (@bnconf) September 25, 2014My day one favorites for #bnconf were: Lance Wyman, @anagramastudio (@Antisebastian), @bob_faust and @keiraalexandra!
— Jon Simons (@JonSimons) September 27, 2014"Trying to figure out what are the rules of engagement. How do you get people to respond emotionally to your work?" @bob_faust #bnconf
— Meghan Arnold (@MeghanCArnold) September 25, 2014Every project is a branding project if you're creating an experience. … And a shared experience is a memorable one. @Bob_faust #bnconf
— Christina Rosalie (@christina_write) September 25, 2014Video Preview
BUY VIDEO
Jefferson Perky, Perky Bros
Armin’s summary
An entertaining tale of moving from the business side to the creative side late in life while producing standout work.
Bryony’s summary
Jeff showed us that we have the ability to make a difference. No matter the location, the industry, or the budget. Remember you get out, what you put in. Oh, and coffee mugs are underrated.
Tweets
Blown away by @PerkyBros today. Stunning work (wish we could have seen those last two projects!), plus honest storytelling & advice. #bnconf
— Jessica Tenuta (@jessicatenuta) September 26, 2014Delighted by @perkybros championing attention to detail and the importance on finessing all touch points. #bnconf pic.twitter.com/XiIzSBMgMI
— Brand New Conference (@bnconf) September 25, 2014On the business of branding "Pick people over projects." @PerkyBros #bnconf
— Karin Bryant (@kabisf) September 26, 2014"If it needs to be done, change your circumstance" – @perkybros #bnconf
— Joshua Cook (@jcookdesign) September 25, 2014#bnconf Brand New Conf to a new level: @PerkyBros brings penis jokes to the table. Alright! Ahah
— MamboMambo (@allomambo) September 25, 2014Amazing presentation yesterday at the #bnconf @PerkyBros !
— eme. (@mmgum) September 26, 2014"Plain spoken, ambitious ideas", backed by research, powers the work behind @perkybros. #bnconf
— Brand New Conference (@bnconf) September 25, 2014Jeff from @perkybros, really great speaker and it was his first time speaking! #bnconf amazing work! pic.twitter.com/WcmihCh9jr
— Lex Evan (@lexevan) September 25, 2014From @PerkyBros: Be selective, not stupid, when it comes to work. Good good advice and beautiful work! #bnconf
— Don Harder Jr (@dharder) September 25, 2014"You get out what you put in. If you want to do great work you gotta put into the time." @perkybros #design #bnconf
— Meghan Arnold (@MeghanCArnold) September 25, 2014Video Preview
BUY VIDEO
Keira Alexandra, Work-Order
Armin’s summary
A solid answer, punctuated by sophisticated and humorous work shown, on her relatively low industry profile. (No more!)
Bryony’s summary
Keira showed us that magic can happen with the contents of a corporate trash can, you just need to know how to sift, look, and be playful. And don’t forget to use sound.
Tweets
"Cat fights + drunk wives + bitch slaps." #noughsaid #bnconf #KeiraAlexandra pic.twitter.com/VTUYCGBknW
— Brand New Conference (@bnconf) September 25, 2014"The process of design should not (always necessarily) be about authorship." // @keiraalexandra #bnconf
— Rebecca Huffman (@RebeccaHuffman) September 25, 2014The subtle insight + brilliance of sound design, motion + play in @keiraalexandra work is incredibly inspiring. Fave talk from #day1 #bnconf
— Christina Rosalie (@christina_write) September 25, 2014Introduced as the "Best designer we've never heard of", #keiraalexandra blew the crowd away today at #bnconf…look her up! #design #brand
— Jessica Tenuta (@jessicatenuta) September 26, 2014"That's not a brief, that's just words!" – @keiraalexandra #bnconf
— Beth Voigt (@twenty3eighty4) September 25, 2014Phenomenal talk—and even better work—from @keiraalexandra to close out the day. #bnconf
— Holly Leach (@hollyleach) September 25, 2014Incredible motion-based brand systems for @ComedyCentral, @VH1, @nytvideo & @SundanceTV by #keiraalexandra and #workorder at #bnconf
— Jessica Tenuta (@jessicatenuta) September 26, 2014Unique take on color palette guidance. Give ppl characteristics, not color chips. @keiraalexandra #bnconf pic.twitter.com/WXAoWWxGU5
— Candice Cheung (@tweetatcandice) September 25, 2014Comedy Central rebrand presentation by @keiraalexandra is gold! Amazing show of process and design #bnconf pic.twitter.com/meXXu2sGew
— James A. Longhini (@longhini) September 25, 2014Video Preview
BUY VIDEO
Adrian Shaughnessy, Unit Editions
Armin’s summary
An overview of Adrian’s evolution from client-driven designer to publisher of some of the best design books today.
Bryony’s summary
Adrian is a perfect example that changing course, fostering relationships, and facing new challenges will send you on a fantastic journey–especially if you are guided by research and the quest for top quality.
Tweets
An honor to meet Adrian Shaughnessy, of Unit Editions #vscocam #bnconf @ Harris Theater for Music and… http://t.co/aXMkC2WdVg
— Drew Rios (@drewrios) September 26, 2014"Designers, instinctively, are research machines" – Adrian shaughnessy #bnconf
— Julia Reich (@juliareich) September 26, 2014Design is like a drivers license, it enables someone to create special things – Adrian Shaughnessy, Unit Editions book pub in London #bnconf
— Jackman Reinvents (@wearejackman) September 26, 2014Adrian Shaughnessy on Herb Lubalin. Could have listened for hours more this morning! #bnconf http://t.co/I4bFtbYZlW
— Alex Bundrick (@AlexBundrick) September 26, 2014#bnconf : Adrian Shaughnessy : oh good, that's at least 5 more inordinately expensive art books I have to have
— Dave Heyne (@DaveHeyne) September 26, 2014Adrian Shaughnessy twists the traditional publication cycle, online. Navigating around the flawed distribution chain, and thrived. #bnconf
— Leap Boldly (@leapboldly) September 26, 2014We're in a "post-graphic-design-era". @AJWShaughnessy #bnconf
— Brand New Conference (@bnconf) September 26, 2014#bnconf : Adrian Shaughnessy : I'm in love with Adrian's commitment to resurrecting fascinating detail
— Dave Heyne (@DaveHeyne) September 26, 2014@AJWShaughnessy great talk yesterday at #bnconf. Would love to chat with you about design publishing.
— Emily Potts (@emilyjpotts) September 27, 2014Video Preview
BUY VIDEO
Björn Kusoffsky, Stockholm Design Lab
Armin’s summary
A range of case studies from one of Stockholm’s greatest and most versatile firms — and a peek at Bjorn’s pop art roots.
Bryony’s summary
Björn exemplified the fact that we can, and must, turn the mundane into something extraordinary.
Tweets
Fun fact of the morning from Bjorn Kusoffsky at SDL: 'askul' means 'come tomorrow' in Japanese, 'hilariously fun' in Swedish. #bnconf
— Alex Bundrick (@AlexBundrick) September 26, 2014"We try to take commodity products and turn them into something more interesting." Björn Kusoffsky @SthlmDesignLab #bnconf
— Brand New Conference (@bnconf) September 26, 2014Björn Kusoffsky of @SthlmDesignLab up now: "Our inspiration comes from music, films, and especially pop art." #bnconf
— Brand New Conference (@bnconf) September 26, 2014#bnconf : Bjorn Kusoffsky : recurring theme of the conference – document your process in a way that is beautiful and celebrates the work
— Dave Heyne (@DaveHeyne) September 26, 2014Beautiful work from Stockholm Design Lab #bnconf http://t.co/qMGovDiAcq
— Moniker SF (@MonikerSF) September 26, 2014You cray, Björn Kusoffsky. I love you. #bnconf pic.twitter.com/etWLBK5jqZ
— Ryan Wesley Peterson (@rwpdesign) September 26, 2014“The sum of all details constitutes the total impression of a brand.” —Bjorn Kusoffsky #bnconf
— Holly Leach (@hollyleach) September 26, 2014Björn Kusoffsky demonstrated just how powerful beautiful minimalistic art can be. @SthlmDesignLab #bnconf #design pic.twitter.com/XlIeTky2sb
— Enri (@sou_enri) September 26, 2014#bnconf : Bjorn Kusoffsky : at the core of his studio's work : highlight the product's functionality.
— Dave Heyne (@DaveHeyne) September 26, 2014Video Preview
BUY VIDEO
Mario Eskenazi
Armin’s summary
A soft-spoken, let-the-work-do-the-talking breakout performance on Mario’s shaping of Barcelona’s visual landscape.
Bryony’s summary
The wisdom of Mario tells us we should think first, and draw later. And if you approach your work with quiet attention and consideration you will hear the whispers of that unique solution that is incredibly simple and perfect.
Tweets
En amour avec les présentations de la deuxième journée ! #bnconf #seeyanextyear http://t.co/EIGVEjneOv
— Guillaume Beaulieu (@g_beaulieu) September 26, 2014Was totally inspired by @marioeskenazi. #bnconf
— Don Harder Jr (@dharder) September 26, 2014We share the feeling! "I started designing and I couldn't believe that they paid me for doing these things" — @marioeskenazi #bnconf
— Fabro Creative (@fabrocreative) September 26, 2014Completely mesmerizing presentation by @marioeskenazi #BNConf
— Shacked Up Creative (@shacked_up) September 26, 2014Mario Eskenazi is one of the best designers you've never heard of. #bnconf pic.twitter.com/md1hYjXI9f
— juancanobarrera (@juancanobarrera) September 26, 2014Speechless. Mario Eskenazi is a master at branding. Thank you for sharing. #bnconf @marioeskenazi pic.twitter.com/MyoAtYi8KP
— Leap Boldly (@leapboldly) September 26, 2014Think first. Draw later. –Mario Ekenazi #bnconf
— Christina Rosalie (@christina_write) September 26, 2014@marioeskenazi proved that you don't need to say much when the work is that good. #bnconf
— Matt Kay (@_mattkay) September 26, 2014Just ran into @marioeskenazi at the airport. Inspiring presentation of his beautiful and thoughtful work yesterday at @bnconf #bnconf
— Jan Å abach (@jansabach) September 27, 2014Mouth still wide open from @marioeskenazi talk #bnconf
— Perky Brothers (@PerkyBros) September 26, 2014Video Preview
BUY VIDEO
Sol Sender, VSA Partners
Armin’s summary
An insightful talk framed around the “Inside/Outside” dynamics of branding — plus his experience of working with IBM.
Bryony’s summary
Focusing on a dynamic of inside and outside, Sol walked us through what it takes to manage a giant brand like IBM, and the lessons he has learned as designer, strategist, writer, and leader. But most importantly, he reminded us to stop and eat every now and then.
Tweets
"It's hard to create great design when the product itself is poor." —Sol Sender on why there's crappy design in the political sector #BNConf
— Meredith Post (@meredithwhitney) September 26, 2014#bnconf : Sol Sender : delegation is hard but doing it yourself is a path to long-term failure.
— Dave Heyne (@DaveHeyne) September 26, 2014"We can/must pursue greatness collaboratively with our clients." #bnconf
— Pivot Marketing (@pivotmarketing) September 26, 2014Feed your designers. They get lost in time on projects. #bnconf @VSAPartners Sol Sender
— Neenah Paper (@NeenahPaper) September 26, 2014Blur boundaries. @VSAPartners #bnconf #branding
— lidia varesco design (@lsvdesign) September 26, 2014#bnconf : Sol Sender : "it's a tough world to do great things in."
— Dave Heyne (@DaveHeyne) September 26, 2014Sol Sender: "Design strengthens the external expression of the brand+the internal experience of it." #bnconf http://t.co/kzeQ7MFlxW
— Jackman Reinvents (@wearejackman) September 26, 2014Nerding out over meeting a designer of the Obama 2008 brandmark, our new best friend, Sol Sender. #BNConf pic.twitter.com/bC71ZmVyJu
— Meredith Post (@meredithwhitney) September 26, 2014Video Preview
BUY VIDEO
Eli Altman, A Hundred Monkeys
Armin’s summary
A thoughtful (and humorous) introduction to the business of naming and why it’s harder than it seems.
Bryony’s summary
Be it in naming or design, Eli told us to avoid chocolate and vanilla, and to focus on an objective that will lead to a memory making experience. To wrap all of that into a nice little package know that names and design should work together, not have an ego battle.
Tweets
@elialtman great insights and show of process on naming, thanks! #bnconf
— James A. Longhini (@longhini) September 26, 2014Good names open doors. –@elialtman#branding #bnconf
— lidia varesco design (@lsvdesign) September 26, 2014#bnconf : Eli Altman : good names are easy to kill- that's what makes them feel human
— Dave Heyne (@DaveHeyne) September 26, 2014“Human things have weaknesses—and character and personality and stand for things.” —@elialtman on what words make good names #bnconf
— Holly Leach (@hollyleach) September 26, 2014#bnconf : Eli Altman : good names have a point of view- they stand for something instead of trying to please everyone
— Dave Heyne (@DaveHeyne) September 26, 2014YES! @elialtman on the kill-innovative-as-a-brand-attribute train too. #BNConf
— Meredith Post (@meredithwhitney) September 26, 2014"Names are living things, your experiences shape what it means to people." @elialtman #bnconf
— Rebecca Van Singel (@rebeccastream) September 26, 2014@ahundredmonkeys: Present names in waves, 10-12 at a time. All at once is a good way to turn brains into sludge. #bnconf
— Duncan Robertson (@darwerk) September 26, 2014Ice cream principle – "Everyone agrees on chocolate or vanilla" #bnconf @elialtman on naming things / companies
— David Lapointe Gil. (@david_treblig) September 26, 2014Video Preview
BUY VIDEO
Jim Coudal, Coudal Partners
Armin’s summary
A strong case in favor of procrastination. (This video/session is shared with Alisa Wolfson and Dave Mason).
Bryony’s summary
Procrastination. Happy. Deadlines. Swoosh. Neurons. Process. Chalkboard. Caught up. Hangman. Sleep. Distraction. Tuesday. Mess around. Connect. Open minds. BFO’s. Aha! Full force… Tomorrow. Jim. Awesome.
Tweets
Thank you Jim @Coudal for making me feel better about all that procrastinating I do…! #bnconf
— Linda Cassady (@thelindacassady) September 26, 2014It’s been known to happenMT @Hirstly1: “The best time to start a new project is when you’re facing the deadline for another” @Coudal #BNConf
— Jess Vician (@vicianchips) September 26, 2014"The only thing to get something done is really focus on it… Tomorrow." #bnconf #chicago
— AIGA West Michigan (@aigawestmi) September 26, 2014LOVE @Coudal speech!!! #BNConf we owe it to ourselves to procrastinate!!
— hirstly1 (@Hirstly1) September 26, 2014“The best time to start a new project is when your facing the deadline for another” – @Coudal Distraction & procrastination are key. #BNConf
— Amy Cesal (@AmyCesal) September 26, 2014@Coudal: When I say I need to think about it for a while what I really mean is I need to not think about it for a while. #bnconf
— Duncan Robertson (@darwerk) September 26, 2014@Coudal: BFOs (Blinding Flashes of the Obvious) are the result of previous experience, not divine intervention. #bnconf
— Duncan Robertson (@darwerk) September 26, 2014@Coudal: As creative professionals, our short attention spans are out greatest asset. #bnconf
— Duncan Robertson (@darwerk) September 26, 2014@Coudal 's mom says If you have a lot of things to do today it's probably best to get the nap out of the way first; yes! #bnconf
— Don Harder Jr (@dharder) September 26, 2014Video Preview
BUY VIDEO
Alisa Wolfson, Leo Burnett Chicago
Armin’s summary
A quick look at Recipeace, a brand focusing on resolving conflict through a shared meal. (This video/session is shared with Jim Coudal and Dave Mason).
Bryony’s summary
Alisa showed us the tangible wonder of collaboration and relationships that come together to make a difference. A hardcore and beautiful difference.
Tweets
#bnconf : Alisa Wolfson : design is not meant to elevate the idea, it's meant to be the idea.
— Dave Heyne (@DaveHeyne) September 26, 2014Adoring The Recipeace campaign by Alisa Wolfson / Leo Burnett. #bnconf @bnconf @awolfson http://t.co/NeXGfT022b
— Laura (@adhappy) September 26, 2014Alisa Wolfson presenting the Recipeace project at #bnconf. Some overlap with Joan Blades’ Living Room Conversations: http://t.co/q2y7vC1FA0
— Pretty (@houseofpretty) September 26, 2014"I know everyone thinks we're sitting on stacks of money for chairs." @awolfson assuring #bnconf this isn't the case @leoburnett
— Meghan Arnold (@MeghanCArnold) September 26, 2014Alisa Wolfson of Leo Burnett is on now. Today's theme: Togetherness #bnconf http://t.co/RHd99hVTAH
— Brand New Conference (@bnconf) September 26, 2014'Coming together over food' was the inspiration for the Dept of Design's branding for the social movement "Recipeace." Alisa Wolfson #bnconf
— Brand New Conference (@bnconf) September 26, 2014Alisa Wolfson presenting a lot of thoughtful collateral for the 'Recipeace' program. @LeoBurnettChi #bnconf pic.twitter.com/8vCYe40Jxm
— Brand New Conference (@bnconf) September 26, 2014Looks like I'm seated next to the @leoburnett team. Cheering hard for @awolfson #bnconf
— Meghan Arnold (@MeghanCArnold) September 26, 2014Video Preview
BUY VIDEO
Dave Mason, Multiple Inc.
Armin’s summary
A call for respect of other designers’ work and consideration for the “in-between”. (This video/session is shared with Jim Coudal and Alisa Wolfson).
Bryony’s summary
Through a personal story–and brand–Dave was clear in that what matters isn’t the before, nor the after. It’s about what happens in between. And whatever you do, do it with the highest level of respect.
Tweets
Appreciate the support/feedback for the man, the myth, the legend, and the brand-Dave Mason @VisualizeChange #bnconf pic.twitter.com/j6o936AMYW
— MultipleInc (@MultipleInc) September 26, 2014respect, positivity, empathy; the gospel according to dave mason of @MultipleInc. be a fan, not a critic, and always look up. #bnconf
— Allison (@aliskib) September 26, 2014"I'm not a design critic, I'm a fan." — @VisualizeChange #preach #bnconf
— Carly Pearlman (@misspearlman) September 26, 2014"When you don't think anyone is going to hire you, you start your own business. Only an idiot hires an idiot." @multipleinc #bnconf
— Meghan Arnold (@MeghanCArnold) September 26, 2014Good thoughts from @MultipleInc at #bnconf pic.twitter.com/z9oeayMAn8
— Theresa Behrens (@theresabehrens) September 26, 2014Really enjoyed @MultipleInc's talk on respect in the design community. #nicenesscounts #bnconf
— lidia varesco design (@lsvdesign) September 26, 2014Great, humbling notes from Dave Mason (@VisualizeChange) on the before and after, and the importance of what happens in between. #bnconf
— Holly Leach (@hollyleach) September 26, 2014There should be more people in the world like Dave Mason… mad respect
#bnconf
— John Hatherly (@JohnHatherly) September 26, 2014Awful quote! RT @DaveHeyne: #bnconf : Dave Mason : let's counter this "design is too important to be left in the hands of designers" thing
— Meghan Arnold (@MeghanCArnold) September 26, 2014#bnconf : Dave Mason : "Design is a brand, and I want that brand to be respected and valued. When we practice design, we're branding it."
— Dave Heyne (@DaveHeyne) September 26, 2014Dave Mason, humble designer 'always looking up', talking about #respect in the design community #bnconf
— Brand New Conference (@bnconf) September 26, 2014Video Preview
BUY VIDEO
Roanne Adams, RoAndCo
Armin’s summary
A tale of kindling a love affair with branding through a beautiful set of projects for the fashion industry.
Bryony’s summary
Roanne gave us several tidbits of wisdom: Start with the idea to create something meaningful; ask your clients for their inspiration; foster an authentic connection to a brand to create authenticity; be better. Always be better. And the list goes on…
Tweets
probably for the best that my phone died during @RoanneAdams' talk so my fan girl freak out wasn't posted publicly. holy chic. #bnconf
— Allison (@aliskib) September 27, 2014Gorgeous showcase of work from @RoAndCoStudio. #bnconf
— Holly Leach (@hollyleach) September 26, 2014Start with the idea to create something meaningful. @RoAndCoStudio @RoanneAdams #bnconf
— Brand New Conference (@bnconf) September 26, 2014@Roanneadams says to be successful, You have to identify a connection with the brand. Agreed. #bnconf
— Don Harder Jr (@dharder) September 26, 2014"I always ask [clients] to send me their #inspiration." @RoanneAdams #bnconf
— Meghan Arnold (@MeghanCArnold) September 26, 2014#bnconf : Roanne Adams "I haven't always loved branding. Like an arranged marriage, I've learned to love the thing I spend all my time with"
— Dave Heyne (@DaveHeyne) September 26, 2014"It works for me when I identify an authentic connection to the brand." @RoanneAdams #bnconf
— Meghan Arnold (@MeghanCArnold) September 26, 2014Roanne Adams introduces #BNConf to the smart excellent work @RoAndCoStudio http://t.co/WXdfRg1ptT
— OCD (@ocdagency) September 26, 2014.@RoanneAdams breaking down all that goes into branding and executing a project. Very cool diagram. #bnconf pic.twitter.com/oKmp7hamZ0
— Brand New Conference (@bnconf) September 26, 2014Video Preview
BUY VIDEO
Mark Kingsley, Malcontent
Armin’s summary
An unexpected, no-holds-barred, passionate take on the good, the bad, and the ugly of our industry.
Bryony’s summary
Let me think… Meh? We will need to talk offline about you going after my husband, but we can leave that for the after party. On a more serious note, I am sure that you will never look at anything the same way after listening to Mark and looking at the world through his lens. And while you do that, remember to speak and listen recklessly, and go about life with a great appetite.
Tweets
@markingsley changing the way 700 people view the world starting today. #bnconf pic.twitter.com/B9WvR0lIfe
— Brand New Conference (@bnconf) September 26, 2014The best talk of this year's @bnconf definitely was from @markingsley: blunt, thought-provoking, and passionate. #bnconf
— Alex Gilbert (@alexggilbert) September 27, 2014Fucking truth, even if it makes you uncomfortable is still truth. Thanks @markingsley #BNConf
— TravisDesign (@travistudios) September 26, 2014Challenging and thought-provoking, Mark Kinsley brought. it. home. #bnconf
— Holly Leach (@hollyleach) September 26, 2014"Kerning is not a philosophy." @markingsley #bnconf
— Meghan Arnold (@MeghanCArnold) September 26, 2014Will we be telling junior designers in 20 years "I was there when @markingsley gave that talk at @bnconf in Chicago?" Yes. #bnconf
— Jan Å abach (@jansabach) September 27, 2014#bnconf : Mark Kingsley : this conference needs at least 10X more you, Mark.
— Dave Heyne (@DaveHeyne) September 26, 2014“Taste separates us from the world.” —Mark Kinsley #bnconf
— Holly Leach (@hollyleach) September 26, 2014Good words of advice: "Don't follow leaders, watch the parking meters." #bnconf @markingsley
— Brand New Conference (@bnconf) September 26, 2014"Kerning is not a philosophy." @markingsley #bnconf
— Meghan Arnold (@MeghanCArnold) September 26, 2014@markingsley Holy. Shit. #bnconf
— Don Harder Jr (@dharder) September 26, 2014Zipless f#$& defines branding. From Fear of Flying. @malcontentnyc his references are unbelievable. #bnconf
— Neenah Paper (@NeenahPaper) September 26, 2014@markingsley caused #MindBlown effect to close out #bnconf. [[drops mic]] great show @bnconf !!
— teagueAphoto (@teagueAphoto) September 27, 2014"Move fast and break things, including yourself." // Mark Kingsley #bnconf
— Rebecca Huffman (@RebeccaHuffman) September 26, 2014@markingsley Twitter is lit up w/ your name + "badass". It pains me to miss your talk to get to ORD. Can't wait to watch the replay #bnconf
— Candice Cheung (@tweetatcandice) September 26, 2014@markingsley just took us to church, y'all #bnconf
— Sarah Armstrong (@OohSarahcuda) September 26, 2014"Creativity" is now a business world. #bnconf @markingsley
— Brand New Conference (@bnconf) September 26, 2014Taste vs. Appetite. Taste: The way we like our kerning. Appetite: Seeing all of the possibilities. #bnconf #MarkKingsley #TasteVSAppetite
— Brand New Conference (@bnconf) September 26, 2014Video Preview
BUY VIDEO
See you in 2015
Armin & Bryony’s summary
We are obviously biased as it’s our event but it was damn great. There was a great energy that we haven’t felt since the first conference in 2010 — this doesn’t mean the conferences in between were lame, but moving to two days in a different city really raised the stakes. Our speakers were delightful, our audience receptive, our volunteers hard-working, the venue’s staff accommodating, and the weather was stunning. Many thanks to all who came and we hope to see as many of you (and as many of you who didn’t come) in New York in 2015 for another 2-day event.
Tweets
My favorite part of #BNConf is the amount of international speakers. It's inspiring to see such a variety of design styles and approaches.
— Amy Cesal (@AmyCesal) September 26, 2014The #BNConf was incredible. How humbling & inspiring to see such incredible talents + be challenged to break & grow. TY @bnconf & @ucllc!
— Lindsey Armstrong (@otislindsey) September 27, 2014Had an inspiring, humbling and exhilarating 2 days at @bnconf & fell in â¤ï¸ with branding all over again! #bnconf
— Roanne Adams (@RoanneAdams) September 27, 2014Hats off to Armin and Bryony for all their hard work and commitment. Take the rest of the day off. #bnconf
— Dave Mason (@VisualizeChange) September 27, 2014The #bnconf was such a great experience! Made me feel good about what we all do as a profession.
— Jon Simons (@JonSimons) September 27, 2014I am so glad this is all recorded. I am overfull of awesome. #bnconf
— Beth Voigt (@twenty3eighty4) September 26, 2014Amazing speakers at @bnconf 🙂 Hope to see you next year in NYC! #bnconf
— eme. (@mmgum) September 27, 2014http://t.co/w3QeOeDgxC Had a great time at @bnconf meeting great designers + learning a lot about #design #branding + #typography #bnconf
— Jacob Halton (@jacobhalton) September 27, 2014Energized and inspired after the Brand New Conference. Great work pulling off an amazing event @Bryonygp and @ArminVit ! @bnconf #bnconf
— Moniker SF (@MonikerSF) September 27, 2014Many thanks to @ArminVit and @Bryonygp for putting together an inspired, insightful, and diverse speaker lineup for #bnconf
— CincoDesign (@CincoDesign) September 27, 2014@ucllc @bnconf THANK YOU AGAIN ARMIN & BRYONY!! Keeps getting better and better! Will always be back! #bnconf pic.twitter.com/qIKEfepZCD
— THEE BLOG (@TheeBlog) September 26, 2014#bnconf: A few days out, a pending social media deadline, and my head is STILL spinning from all the awesome of the BrandNew speakers
— Dave Heyne (@DaveHeyne) September 29, 2014A little late, but I've been busy, until now, at #OHare: HUGE THANKS to @ArminVit & @Bryonygp for a great @bnconf — Had a blast! #bnconf
— Tyler Wilson (@tbsqrd) September 27, 2014Sending out a blanket thanks to everyone who tweeted positive tweets re my talk @bnconf. Respect. #bnconf
— Dave Mason (@VisualizeChange) September 29, 2014Final lesson from the #bnconf: if you can get people to wiggle, you can do anything. Thanks Brandy!
— Love Yeah Love (@jessicamullen) September 27, 2014Thx for a great event @bnconf! #Chicago never disappoints. http://t.co/BTccJzHLvT #bnconf @ucllc @Bryonygp @ArminVit pic.twitter.com/ZqmNwV7BBV
— extensis (@extensis) September 26, 2014Love, love, love Bryony's close of day summaries @bnconf #bnconf
— Bobby C. Martin Jr. (@bobbycmartin) September 26, 2014
Comments